Interview your customers
The first thing you need to do is interview or survey your customers. This can help you gather an important feedback from your customers. One of the most effective interviews are one-on-one as they can provide the most in-depth details you can use to create customer personas. There are various survey services such as Survey Monkey which allow you to sample a larger group of people if you think that one-on-one interviews are simply not enough for you. When surveying or interviewing your customers, it is important to be prepared, meaning you have to ask the right questions. The questions you are going to ask will vary depending on your niche and business industry. Here are some common topics you can use when asking questions: How they found our business company? Why did they purchase from us? Their level of technical knowledge and experience? Demographic information, company information, location, what issue our product or service solves for them, what challenges they face, how our sale process was, and etc.