While traditional online stores can use visual merchandising to maximize sales, with ecommerce stores, the privilege to smell, touch, and feel is not present. Here is how to market products online with a minimum visual appeal!
You know the popular proverb – first impression is the last impression? This is true when it comes to selling online and running an ecommerce store. While traditional online stores can use visual merchandising to maximize sales, with online stores, the privilege to smell, touch, and feel is not present.
The only solution that remains with the seller is to attract its customers with its unique and aesthetic design. After all, the visual appeal is an essential factor to attract online buyers. But, when you don’t have the benefit of the visually appealing and attractive product, in order to draw attention, the wise thing would be to concentrate on other factors that help the buyer come to a final shopping decision.
You can always concentrate on other factors which are also vital and in such cases draw attention to your online store. By explaining all the advantages, providing a better website, unique packaging, understanding the buyer involvement, app functionalities, and etc. you can successfully market products online and sell your not so visually attractive product on the web. Here is how to do it:
- Conceptualize a creative packaging – One of the best examples of a creative and concept based packaging is a basket or art of appreciation basket. Besides selling wines and chocolates online, sellers on Amazon and eBay also sell creative fruit baskets that are packaged amazingly. These baskets have the potential to drive sales and are certainly eye-catching.
- Understand the buyer involvement – Car accessories and motorbike used to be ordinary things and they were considered as necessities. However, today, instead of purchasing necessities, these things have turned into elements of style, comfort, and enjoyment. One of the things that make these accessories attractive in the high involvement they product from the target audience. For example, tires are high-priced and a lot of research and thoughts go beyond purchasing one. This creates a demand for detailed and long descriptions. So, despite your product having a lesser scope of a creative packaging or low visual appeal, you can use the involvement of great content to sell your product.
- Focus on website functionalities – Since, most of the online buyers are using cell phones to make online orders, it is absolutely necessary for the sellers to have an optimized and mobile-friendly site to reach a larger audience.
These 3 strategies will help you successfully market products online that doesn’t come with the visual appealing factor.
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— My Market Insight (@mymarketinsight) 7 de diciembre de 2017